Pure Via® Soft Brown Sugar Alternative measures, bakes and even looks like regular brown sugar and yet has 95% fewer calories. Enjoy the sweetness of chocolate chip cookies, carrot cake, and banana breads without all the sugar. Crafted from the finest plant-based ingredients, it’s a delicious alternative for people following low sugar, gluten-free, vegan, vegetarian, and keto diets. Hassle-free baking guaranteed.